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Posts published in “Columns”

How to get more bang for your marketing buck

Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. Here are the top tips for creating…

3 tips for closing 90% of listing appointments

Coldwell Banker top producer Brian Moses says his listing presentation works with more than 90 percent of his sellers. What’s the magic formula? Start with…

The Real Word: Baird & Warner CEO’s bold statement

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Steve Baird, CEO of the 160-year-old Chicago brokerage said,…