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Posts published in “Columns”

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the…

Pocket listings are bad for consumers — period

The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just…

Boo! What are you afraid of? Agents sound off

From market movements to marketing strategies, everyone’s scared of something. Check out our list of what real estate agents around the country are afraid of…

Lesson Learned: Make heartfelt connections

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new…