Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand…
Posts published in “brokerage brand”
Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from…
Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The…