Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Source: Inman News
Posts published in “branding”
Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from…
The key to finding a brand’s story is making sure that the consumer’s, the brand agents’ and competing agents’ views of that brand all align,…
InsideRE’s use of the word “bold” and the color purple in a rebrand of the product formerly known as kvCORE make its branding “confusingly similar”…
In addition to subtle tweaks to the company’s logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an…
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect…
Refresh your real estate brand for the new year with a branding health check-up list from coach Darryl Davis. Source: Inman News
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re…
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. …