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Posts published in “branding”

How indies can thrive in today’s market

Succeeding in today’s market is hard. Agent splits are higher, there’s a race to the bottom on commissions, and it’s expensive in both dollars and…

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while…

5 digital marketing topics that’ll shape 2021

After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative —…

Good marketing means personalized, original content

Los Angeles-based Corcoran broker Peter Lorimer argued Thursday that agents who use generic campaigns are signaling that they’re generic professionals. Source: Inman News