In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s…
Posts published in “brand”
If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a…
Refresh your real estate brand for the new year with a branding health check-up list from coach Darryl Davis. Source: Inman News
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. …
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Source: Inman News
In her first public interview since taking the helm from M. Ryan Gorman in March, Kamini Lane expressed her passion for creating diverse role models…
The Westchester County-based Corcoran Group franchisee has welcomed the long-standing independent brokerage to its ranks, adding 16 agents and one new office. Source: Inman News
No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly.…
When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her…
As the market turns, investor interest in new industry disrupters may be waning. At Inman Connect Now, Clelia Peters and Nick Bailey explore where that…