Category: Berkshire Hathaway HomeServices

Head of Instagram: You’re missing reach if you don’t do these 5 things

By The Citizen on November 30, 2025

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Source: Inman News

Coldwell Banker nabs 1,300-agent affiliate from Berkshire Hathaway

By The Citizen on November 24, 2025

Coldwell Banker Envision will have offices in Downtown Los Angeles, Long Beach, Huntington Beach and elsewhere in Southern California. Source: Inman News

Everything you need to know about social media in under 1,100 words

By The Citizen on November 23, 2025

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Source: Inman…

Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel

By The Citizen on November 17, 2025

Competitor brokerages have been largely silent in recent weeks on plans to join forces in response to the Compass-Anywhere deal. But some do sense opportunities…

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

By The Citizen on November 16, 2025

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Source: Inman News

Stop losing deals: Ask ‘why?’ to find buyers who won’t back out

By The Citizen on November 11, 2025

Asking the right questions that start with “why” can reveal your buyers’ true motivations and keep contracts from falling apart, writes broker Annette DeCicco. Source:…

5 magic phrases that help real estate agents close more deals

By The Citizen on November 9, 2025

These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other…

SERHANT. enters Sin City with 2nd Southwestern market launch

By The Citizen on November 5, 2025

CEO Ryan Serhant said a large part of the firm’s incentive to move to Las Vegas was because of current client demand for relocations or…

Want AI to recommend you in online search? Do these 7 things

By The Citizen on November 2, 2025

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Source: Inman News

5 types of social posts that are filling agents’ pipelines right now (with examples to copy)

By The Citizen on October 26, 2025

Model your social media content marketing on these examples for real estate lead gen that’s useful, local and human, Jimmy Burgess writes. Source: Inman News

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