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Posts published in “back to basics”

Why don’t we think about clients’ specific needs?

Other than that narrow exception that agents make for first-time homebuyers, agents don’t think of clients as having specialized needs that require customized solutions. Instead,…

4 tips for avoiding toxic behavior in real estate

Whether it’s clients creating roadblocks over the smallest details or other agents working to bring their colleagues down, today’s entrepreneur needs to be equipped to…

8 feng shui basics all agents should know

If you’re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here…

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s…