Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp’s Troy Palmquist looks at what it means to…
Posts published in “authentic”
Thatās such a turnoff! 7 major marketing mistakes agents make
By The Citizen on March 17, 2023
Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura ViƱalet. Your marketing should be strategic, purposeful and…
Keeping It Real: Donāt let fear make your decisions
By The Citizen on January 16, 2020
On this edition of āKeeping It Real,ā a recurring podcast series on Inman, Peter Lorimer discusses why you have to be authentic and follow your…