Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026. Source: Inman News
Posts published in “Adam Mosseri”
Marketing lessons from Taylor Swift (that Cracker Barrel forgot)
By The Citizen on September 2, 2025
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception. Source: Inman News
Instagram’s 3 new updates get personal. Too close for comfort?
By The Citizen on August 11, 2025
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience,…
AI, AI, AI: Ads, oversight and the age of the algorithm
By The Citizen on July 28, 2025
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who…
Trending: Google goes all-in on AI — are you ready?
By The Citizen on May 24, 2025
Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected…
Trending: National parks get spicy, TikTok gets inclusive
By The Citizen on May 18, 2025
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it…
Here are our 10 most popular how-tos of 2025 (thus far)
By The Citizen on May 3, 2025
Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year…
Trending: Flashes, edits and (still) no clarity on TikTok
By The Citizen on March 23, 2025
Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week,…
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
By The Citizen on March 7, 2025
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for…
Head of Instagram reveals secrets to social media success
By The Citizen on March 7, 2025
Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to…