The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents,…
Posts published in “ad campaigns”
RealForce gives marketing teams agency-level power: Tech Review
By The Citizen on January 24, 2025
Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams…
Sotheby’s International Realty launches ‘1 of 1’ brand ad campaign
By The Citizen on September 10, 2024
The campaign positions each luxury home sold under the Sotheby’s International Realty banner as one-of-a-kind and the agents who represent those properties as “curators of…
Zillow launches ‘Home Just Got Real’ ad campaign
By The Citizen on April 16, 2024
Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers…
Coldwell Banker’s ‘Dream’ ad campaign revs up the competition
By The Citizen on August 22, 2023
The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams…
RE/MAX launches ad campaign highlighting the agent’s value
By The Citizen on January 17, 2023
With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real…
Meet the Opendoor executive shaping the iBuyer narrative
By The Citizen on September 20, 2021
As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents…
California Association of Realtors unveils new ad campaign
By The Citizen on May 19, 2020
The California Association of Realtors recently released a new video campaign that highlights the strength of Californians working together amidst the COVID-19 crisis. Source: Inman…