When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships.
Source: Inman News
87% of mortgage lead gen comes from referrals and past clients
More from ColumnsMore posts in Columns »
- Dual licensing is on the rise. Is it the right move for your business?
- Future-proof your digital footprint for 2026 (and beyond)
- Listing leverage: How to win the game of securing sellers
- Can agents use AI to help with contracts and disclosures?
- 5 lead-generation metrics you must review before 2026 begins
More from Inman IntelMore posts in Inman Intel »
- Shutdown blip, or worrying trend? Agent pipelines thin in November
- 3 under-the-radar trends from October’s Intel Index survey
- Will Anywhere merger launch M&A arms race? It’s not yet clear: Intel
- Despite unease, Compass poised to retain most Anywhere agents
- New client leads, murky waters: October’s mixed bag for real estate
More from Lead GenMore posts in Lead Gen »
- 5 lead-generation metrics you must review before 2026 begins
- Everything you need to know about social media in under 1,100 words
- The urgency trap: Are you training clients to ignore your boundaries?
- 5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026
- Why a better morning routine is your secret lead gen weapon
More from Lead GenerationMore posts in Lead Generation »
- 5 lead-generation metrics you must review before 2026 begins
- How this agent-turned-coach went from no social media to 10M monthly organic views
- If price is king, why do we even market new listings?
- The IDX lie agents still believe: 5 common misconceptions about real estate websites
- How this team leader built a 90% repeat and referral business
More from lenderMore posts in lender »
More from mike delpreteMore posts in mike delprete »
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- Zillow may be surrounded, but it’s not checkmate just yet
- Are commissions still falling? What Intel’s watching in weeks ahead
- Zillow begins sending warnings to brokers ahead of private listing ban
- Checkmate or alienate? Reactions mixed as firms align with Zillow
More from MortgageMore posts in Mortgage »
- Bayview merger positions Guild Mortgage for refinancing boom
- Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
- Homebuyers came out in force last week, and rates are trending down
- Fannie and Freddie cleared to back loans of up to $832,750 in 2026
- Realtor who tipped Pulte to Schiff loans now a witness [EXCLUSIVE]
More from online lead generationMore posts in online lead generation »
More from past clientsMore posts in past clients »
- Revive stale client relationships with these 34 outreach ideas
- 10 summer holidays that make perfect pop-by moments
- How dialed-in perks turn forever clients into lead-gen machines
- 7 ways to grow relationships with your past clients this spring
- 10 things to think about when thanking your referral partners
More from referralMore posts in referral »
- Why most real estate agents lose the deal after the 1st meeting
- 5 ways real estate agents can still win big in Q4
- Face-to-face networking event? Be sure you’re the one they remember
- 9 branding tips that prove it’s not who you know, it’s how you show up
- What brokers can do about leaking profits and losing loyalty
More from referral networkMore posts in referral network »
- 5 lead-generation metrics you must review before 2026 begins
- 3 opportunities agents miss without a top global brand
- Zillow hit with new class-action suit over alleged broker kickbacks
- ‘Top of mind’ means nothing without value. 5 ways to do it right
- What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints
More from repeat and referralMore posts in repeat and referral »
More from sphere of influenceMore posts in sphere of influence »
- Why 88% of agent conversations never make it to the CRM
- Your words are undermining your value. Here’s how to fix the problem
- 10 reasons agents suffer from call anxiety (and how to cure it)
- How to charge through market chaos with a ‘Rhino Mindset’
- Switching brokerages? Here’s your ultimate brand transition playbook
More from zavvieMore posts in zavvie »
Be First to Comment