When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships.
Source: Inman News
87% of mortgage lead gen comes from referrals and past clients
More from ColumnsMore posts in Columns »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- How to help senior real estate clients right-size with confidence
- Welcome to the Senior Class: Downsizing with a home equity conversion mortgage
- Why independent brokerages matter more than ever amid real estate consolidation
- What is a 50-year mortgage? The pros and cons of Trump’s proposal
More from Inman IntelMore posts in Inman Intel »
- Despite unease, Compass poised to retain most Anywhere agents
- New client leads, murky waters: October’s mixed bag for real estate
- Commissions held up in Year 1. Would a seller’s shift upend them?
- The ‘rate lock-in’ barrier is cracking — and not where you might expect
- The MLS isn’t dead yet, but brokers hedge bets with private listings
More from Lead GenMore posts in Lead Gen »
- Why a better morning routine is your secret lead gen weapon
- 10 old school marketing strategies that still work in this tough market
- 5 huge mistakes agents make when calculating cost per lead
- 5 types of social posts that are filling agents’ pipelines right now (with examples to copy)
- 9 smart (and affordable) ways to generate real estate leads this fall
More from Lead GenerationMore posts in Lead Generation »
- All about the Benjamins: 5 things to know before throwing money at real estate problems
- Inman is celebrating 30 years of community, and you’re invited
- Leadershift: How brokers and team leaders can prepare for 2026
- Realtor.com puts ‘spotlight’ on listing agents with new feature
- How the 50-year mortgage could kill agent profitability
More from lenderMore posts in lender »
More from mike delpreteMore posts in mike delprete »
- KW’s Jason Abrams on the ‘paradox’ of artificial intelligence
- Zillow may be surrounded, but it’s not checkmate just yet
- Are commissions still falling? What Intel’s watching in weeks ahead
- Zillow begins sending warnings to brokers ahead of private listing ban
- Checkmate or alienate? Reactions mixed as firms align with Zillow
More from MortgageMore posts in Mortgage »
- Pulte refers a 4th Democrat, Rep. Eric Swalwell, for mortage fraud
- FICO scores, magic phrases, earnings digs: Inman Top 5
- Homebuilders’ rate buydowns are leaving buyers underwater: WSJ
- Stop freaking out about 50-year mortgages. They might save the housing market
- Homebuying off to strongest November start since 2022
More from online lead generationMore posts in online lead generation »
More from past clientsMore posts in past clients »
- Revive stale client relationships with these 34 outreach ideas
- 10 summer holidays that make perfect pop-by moments
- How dialed-in perks turn forever clients into lead-gen machines
- 7 ways to grow relationships with your past clients this spring
- 10 things to think about when thanking your referral partners
More from referralMore posts in referral »
- Why most real estate agents lose the deal after the 1st meeting
- 5 ways real estate agents can still win big in Q4
- Face-to-face networking event? Be sure you’re the one they remember
- 9 branding tips that prove it’s not who you know, it’s how you show up
- What brokers can do about leaking profits and losing loyalty
More from referral networkMore posts in referral network »
- Zillow hit with new class-action suit over alleged broker kickbacks
- ‘Top of mind’ means nothing without value. 5 ways to do it right
- What’s next for Compass-Anywhere? Latter & Blum’s deal offers hints
- Compass agents see play for Anywhere as a power move
- 7 lessons every real estate agent needs to be a lifelong learner
More from repeat and referralMore posts in repeat and referral »
More from sphere of influenceMore posts in sphere of influence »
- Why 88% of agent conversations never make it to the CRM
- Your words are undermining your value. Here’s how to fix the problem
- 10 reasons agents suffer from call anxiety (and how to cure it)
- How to charge through market chaos with a ‘Rhino Mindset’
- Switching brokerages? Here’s your ultimate brand transition playbook
More from zavvieMore posts in zavvie »
Be First to Comment